PHANTOM ERA · Product & Engineering Studio · San Diego
Website & Growth Audit

Purpose Pressure Washing
is losing jobs it should
be winning.

Prepared for Glen · purposewash.com — a plain-English look at what's holding your online presence back, and exactly what we'd fix.

Audit based on a live review of purposewash.com and your Google presence · San Diego County
First, the good news

Your work isn't the problem.

★★★★★ 5.0

Customers love you — "excellent work," "went above and beyond," "highly recommend." That reputation is gold. The problem is that your website and online presence aren't turning that reputation into enough new jobs. That's fixable — and it's what we do.

The Audit · Your Website

Where your site leaks jobs

What we found
  • It's a template. The site is a stock Jobber build — it looks like every other pressure washer, and says "Powered by Jobber." You don't own or control it.
  • Broken FAQ. Your FAQ questions have no answers filled in — customers hit dead ends.
  • No 24/7 capture. The only way to reach you is a form. Leads who visit at 9pm just leave.
Why it costs you
  • Repetitive layout — the reviews section is pasted twice; it reads unfinished.
  • No brand. Nothing makes Purpose look more trustworthy than the next guy.
  • You can't grow it — a template box means limited SEO and no room to add landing pages.
The Audit · SEO

You're nearly invisible on Google

The gaps
  • No city pages. You serve Poway, Chula Vista, Carlsbad, La Jolla, Escondido… but Google has no page to rank you for "pressure washing Poway." You're invisible for every one of those searches.
  • Outdated keyword stuffing. Your page still uses the old "meta-keywords" trick — Google ignores it and it signals an old site.
More gaps
  • No review stars in Google — no schema markup, so your 5.0 rating never shows in search results where it wins clicks.
  • No Google Ads. You're not paying to appear for ready-to-book searches — so even high-intent customers go straight to competitors.
  • No email marketing. Past customers aren't reminded to rebook — repeat business left on the table.

Translation: when a homeowner searches "pressure washing near me" in your service area, your competitors show up — not you.

The Audit · Reputation

Your reviews are gold — and going stale

The rating

5.0 ★

Excellent — but only ~22–34 Google reviews. Established competitors have 100+.

The problem

Mostly 2 years old

Almost all your reviews are from 2 years ago. Google favors fresh reviews — old ones fade in the ranking.

The gap

No Yelp. No system.

You're not on Yelp at all, and nothing asks happy customers to leave a review after the job.

You do 5-star work every week and almost none of it becomes a new review. That's the single biggest lever we can pull.

The Fix · Everything We Do

Your full growth team

Web Development

New AI website

Fast, modern, branded to Purpose — a site you own, not a rented template.

App Development

Custom app

A booking/customer app for repeat clients, quotes & maintenance plans — when you're ready to scale.

SEO

Local SEO

City pages, review schema, optimized services + content so you rank across San Diego County.

Google Ads

Paid search

Show up top for "pressure washing near me" the moment a customer is ready to book.

Google Reviews

Review engine

Every happy customer auto-asked for a Google review — plus Yelp & Google Business Profile managed.

Email + AI

Rebook & capture

Email marketing to past customers so they rebook, and a 24/7 AI assistant capturing new leads for you.

The Investment

Simple, honest pricing

Option A

New AI Website

$1,997 one-time
  • Custom AI-powered site you own
  • City landing pages + SEO setup
  • Review stars in Google (schema)
  • 24/7 AI quote assistant
RECOMMENDED
Option B

Website + Full Growth

$1,997 + $697/mo
  • Everything in Option A
  • Ongoing local SEO + content
  • Automated reviews + Yelp/GBP
  • Google Ads management
  • Email marketing to past customers
  • Monthly reporting
Important: The $697/mo is our management fee only — it does not include your Google Ads dollars. Ad spend is paid directly to Google and is 100% yours to control (start as low as ~$500–$1,000/mo and scale up as jobs come in). App development is quoted separately when you're ready.
The Upside · What This Can Add

What growth looks like

Conservative

+$2,800 / mo

~8 extra jobs a month from Google search + reviews at a ~$350 avg ticket. ≈ +$33,600 / year.

Target (Yr 1)

+$6,750 / mo

~18 extra jobs a month once city SEO ranks and Ads are dialed in, ~$375 avg ticket. ≈ +$81,000 / year.

Plus repeat work

Rebookings

Email + review engine bring past customers back on a schedule — recurring revenue you're leaving on the table today.

Illustrative estimates based on San Diego pressure-washing demand and typical local-SEO/Ads performance — not a guarantee. Assumes an ad budget in the ~$500–$1,000/mo range. Real numbers depend on spend, season, and close rate; we report on it monthly so you always see the return.
What It Gets You

More jobs, on autopilot

Let's do this

Let's make Purpose the
pressure washer San Diego
finds first.

Glen — I've studied your business closely, and the craftsmanship is already there; what's missing is an online presence that works as hard as you do. Give me 30 days and I'll have Purpose showing up first across San Diego County — more calls, more booked jobs, less chasing. I only take on work I'm certain I can win, and I'd be proud to put my name behind yours. Let's build it.

Evan Valdes signature
Evan Valdes
Founder · Phantom Era
EMAIL   support@e2v.ai
WEB      phantomera.dev
Product & Engineering Studio · San Diego · support@e2v.ai · Prepared for Purpose Pressure Washing